PIPA Member Profile | Rachel Cole, Empower Wealth Advisory

Mar 2024Karen Millers

Rachel Cole wears two quite different hats as it turns out. She is a Qualified Property Investment Adviser at Empower Wealth as well as a professional singer and dancer staring in shows such as Evita, Muriel’s Wedding the Musical and Billy Elliot the Musical.


| HOW LONG HAVE YOU BEEN A PROPERTY INVESTMENT PROFESSIONAL AND WHAT WAS YOUR PATHWAY INTO THE PROFESSION (INCL. OTHER CAREERS)?
I have been working in the property sector professionally now for two and a half years.

Prior to entering this world professionally, I was a serious investor, buying and renovating property, as a side hobby.

I have two parallel careers. I’m also a professional singer/dancer. I tour with major commercial musicals around Australia and have starred in Evita with Tina Arena, Muriel’s Wedding the Musical, and Bily Elliot the Musical.

In Australia, when a show moves cities, the entire cast moves with it, too!

Touring for the past seven years gave me intimate knowledge of market variances across the country, as I have lived in every Australian capital city, and had opportunities to buy property across three States.

My educational background is a bachelor’s degree majoring in Psychology and Statistics from The University of Sydney, so the numerical analysis, projections, performance, and modelling work, which is all part of the job, was already there.

| HOW LONG HAVE YOU BEEN A QPIA?
I’ve been a QPIA since 2018.

| HOW DID YOU FIND OUT ABOUT PIPA?
Whilst originally working for Empower Wealth part-time, I felt I needed to formalise my practical experience as an investor with some theoretical knowledge as to what I was doing to pass onto clients.

Empower Wealth requires all property investment advisors to be QPIAs. I discovered PIPA, as Ben Kingsley, the former chair, is my direct boss.

| WHAT WERE YOUR MAIN REASONS FOR BECOMING A QPIA?
If clients are paying me for my professional opinion, I felt it necessary to formalise my qualification, to give some weight to my expertise, which otherwise was just experience and “time on the tools” so to speak.

| WHAT WERE THE MAIN CHALLENGES OF BECOMING A PROPERTY INVESTMENT ADVISER?
There was none – it’s quite straightforward.

| HOW DOES THE QPIA SUPPORT YOUR CAREER?
It gives clients (and myself ) confidence in my professionalism and experience.

In an industry full of sharks, it is great to ease a client’s mind that a QPIA will always work with the client’s best interests at heart.

| WOULD YOU RECOMMEND OTHER PROPERTY INVESTMENT PROFESSIONALS TO BECOME MEMBERS OF PIPA AND COMPLETE THE QPIA? WHY?
Absolutely. It gives you a qualification, legitimacy, educational knowledge, and a network.

| WHAT’S NEXT FOR YOUR CAREER IN THE NEXT 12 MONTHS AND BEYOND?
Continue at Empower Wealth as a Property Wealth Planner; helping our clients to solidify their retirements through property investment; purchase my fourth investment property in inner North Melbourne and do another renovation; continue the tour of Evita and see what other shows might be on the horizon

Originally Published: PIPA Adviser Issue #11

We strive to bring accountability, ethics, and education to the property investment industry.

PIPA exists to improve the professional standards of anyone providing property investment advice to consumers. Our voluntary Code of Conduct means that members adhere to a high set of professional standards to help protect consumers. Qualified Property Investment Advisers (QPIAs®) have the highest form of industry-recognised, specialist training and can be trusted to provide tailored and unbiased advice to consumers.

PIPA also regularly produces research, analysis, and publications to help educate our members, media, and consumers about the property investment sector.

By signing up for our newsletter, you will gain access to two of our most valued resources – the Annual Investor Sentiment Survey report and the quarterly PIPA Adviser e-magazine.

2023 Investor Sentiment Survey

The Annual PIPA Investor Sentiment Survey is a rare snapshot of the buying intentions of property investors.

PIPA Adviser Magazine

The PIPA Adviser provides the latest research on market conditions, including forecasts for next year.