PIPA Member Profile | Amanda Turner, Opulence Property
Apr 2024Karen Millers
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Amanda Turner recently celebrated the fifth anniversary of Opulence Property with the next phase of its growth dedicated to retaining its boutique business model.
| | CAN YOU PLEASE TELL US MORE ABOUT YOUR BUSINESS OPULENCE PROPERTY? |
| Opulence Property launched in 2019, purposefully designed as a boutique company focusing on a Bespoke approach for clients seeking assistance throughout an investment property journey. Initially, we started through with growing a rent roll organically from zero with our Asset Management Services have since grown in the previous five years to now include investor strategy and acquisition of the property, providing a comprehensive service throughout the Toowoomba and Southeast Queensland Region. |
| | HOW LONG HAVE YOU BEEN A PROPERTY INVESTMENT PROFESSIONAL AND WHAT WAS YOUR PATHWAY INTO THE PROFESSION (INCL. OTHER CAREERS)? |
| I’ve been a property investment professional for a bit over a decade now, with a desire for long term results that has been ingrained in me since early on in my career. My journey in the industry began simply, starting from the ground up in Brisbane and Toowoomba. Guided by supportive mentors and employers, I grew through various roles, from trainee receptionist to Property Portfolio Manager, refining my skills in both residential and commercial sectors. Along the way, I’ve had the privilege of being involved in direct development transactions, gaining invaluable hands on experience. Before my starting career in real estate, my background and upbringing were within agriculture, Particularly within the cattle export industry in the Northern Territory. To say the least, this life and involvement in the industry has provided me with a unique perspective and skillset within my approach to my clients and a transaction from start to end. |
| | ALSO, PLEASE TELL US A LITTLE ABOUT YOUR OWN PERSONAL PROPERTY INVESTMENT HISTORY? |
| Property investment has been empowering, humbling, and enlightening for me. I’ve been interested in creating wealth through real estate since I was young and actively pursued entry-level opportunities. Over time, I’ve built and managed my own portfolio of properties, gaining firsthand experience in navigating the market’s complexities. this journey has deepened my understanding of real estate and improved my decision-making and risk management skills. Through my own peaks and troughs of the property market as an investor, I’ve gained first-hand knowledge and confidence to assist clients with their investment goals. |
| | WHAT ARE SOME OF THE MAIN REASONS WHY YOU ORIGINALLY DECIDED TO JOIN PIPA? |
| Joining PIPA has been a natural step in my career and business alignment. Along with the insights and education provided by PIPA, being part of a community dedicated to improving professional standards and consumer outcomes. It’s essential not just for my business but also for ensuring our clients receive a higher standard of service. The lack of regulation in the real estate industry surrounding property investment, even in 2024 is still astounding to me. I’ve seen firsthand how unqualified advice can damage a consumer financially. PIPA’s advocacy efforts, both directly to the property sector and with the government, are already making a difference in improving the sector by at least the bringing the issues to light and making people aware of the lack of regulations at hand. Whilst it is in the early days It’s a positive step in the right direction. |
| | YOU HAVE COMPLETED THE PIPA ACCREDITATION PROGRAM AND ARE A QPIA MEMBER AS WELL. HOW DID YOU FIND THE TRAINING PROGRAM? |
| Completing the PIPA Accreditation Program and becoming a Qualified Property Investment Adviser (QPIA) member has significantly enhanced both my professional and personal growth. It keeps me updated on best practices, setting my business apart in the industry with a more valuable and transparent client-focused service. The comprehensive training program equipped me with the knowledge and skills to offer better investment reporting and confidently guide clients toward successful outcomes. |
| | WHY DID YOU THINK IT WAS IMPORTANT TO UNDERTAKE SPECIALIST ADVICE TRAINING AND WHAT ARE SOME OF THE BENEFITS FOR YOUR BUSINESS AFTER FINISHING THE PROGRAM? |
| Undertaking specialist advice training was crucial for my business because it allowed me to differentiate myself in the market and enhance the value proposition for my clients. It allowed me to differentiate myself in the market. By obtaining accreditation and demonstrating a commitment to ongoing education, I can offer a higher level of expertise and credibility, which builds trust and confidence among my current and new clients, whom of which refer me onto friends and family, which I take as an incredible compliment. |
| | WHAT’S NEXT FOR YOUR BUSINESS IN THE NEXT 12 MONTHS AND BEYOND? |
| Our primary goal is to maintain an authentic focus on our clients. This requires us to prioritse client retention and meaningful growth, rather than expanding simply for the sake of it. I believe that our boutique model benefits us greatly, both as a business and as individuals. It allows us to offer a personalized approach to our clients, leading to better outcomes for them. I find great satisfaction in being able to be hands-on with clients, not just as a business owner, but also as their advisor. We are currently moving through our fifth year in business, which flew by at incredible pace. However, what got us to year five won’t get us to years eight, 10, and beyond, so, currently we are refocusing and reinvesting into the business to elevate the service, our clients’ needs and experience, along with internal training for the team to be better equipped in legislation application across contracts, property and tenancy, risk management, negotiation skills and market insights. |
Originally Published: PIPA Adviser Issue #32
