PIPA Member Profile | Teliah Burstow, Khove Holiday Homes
Dec 2024Karen Millers
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Teliah Burstow has worked in real estate her entire career, which culminated in the creation of a specialist holiday home agency at the start of the year.
| | CAN YOU PLEASE TELL US MORE ABOUT YOUR BUSINESS KHOVE HOLIDAY HOMES? |
| In 2023, my business partner, Halle (also my sister-in-law), and I learned a lot about the current industry and the operations of other established holiday home companies on the Gold Coast. We identified a significant gap in the market for exceptional service, a modern and engaging brand, innovative marketing strategies, and comprehensive property care. This is where Khove was born – a holiday home company focused on maximising our clients’ return on their investment. We create unique brand identities for their properties, targeting the right demographic, utilise professional marketing powered by our unparalleled industry knowledge, implement pricing strategies, and provide property care plans and consistent asset advice. Since our launch in January 2024, we have rapidly grown our holiday home portfolio and produced excellent results for our clients in just the first year. We have recently expanded to Northern NSW and hired our first staff member. Although the challenges of bootstrapping a startup company can feel slow at times, when we reflect on what Khove has achieved, we see that we have found success relatively quickly, which is a testament to our service offering and expertise. We are excited to bring a fresh company paired with tailored investment advice to our clients on the Gold Coast and Northern NSW while remaining transparent and genuine about our business journey. It’s not always easy! |
| | HOW LONG HAVE YOU BEEN A PROPERTY INVESTMENT PROFESSIONAL AND WHAT WAS YOUR PATHWAY INTO THE PROFESSION (INCL. OTHER CAREERS)? |
| My entire career has been in real estate; it was my passion since leaving high school. When I was 17, I applied to every real estate agency in Brisbane, but none would even give me a chance. So, I offered to do some free work for a local property management agency in exchange for work experience. After a few months, I secured my first real job in real estate, which has been incredibly beneficial to my business today. I worked almost every role within that business, starting at reception, then property manager assistant, property manager, senior property manager, office manager, trust accounting, and business development manager. I believe my work ethic helped me achieve these milestones quickly within the business. I was always willing to go the extra mile to progress rapidly in my career. The company I worked for was also attached to a buyers’ agency, and since starting in property management, I was always intrigued and passionate about the investment side of property and saw it as a natural progression in my career. The property management company and buyers’ agency were parting ways, which meant my path to buyers’ advocacy was cut short in this particular business. That business decision was devastating for me, but after many tears, I realised it was the push I needed. Soon after, I left property management and started working with a buyers’ agency in Brisbane. This job was everything I dreamed of; the work was truly amazing. We had a strong emphasis on quality investments and building wealth, which is where I became a Qualified Property Investment Advisor. I exclusively worked with investors and helped many people secure “A-grade” assets during my time at this company. In my last year, I secured 72 investment properties for our clients, which was an incredibly strong year for me. From there, I moved to the Gold Coast, eloped in Santorini, had a baby, and it was time to get back to work, but this time, I wanted to build something for myself and my business partner. Being able to merge my property management and investment knowledge expertise within the new realm of holiday letting and business ownership has been a natural next step in my career and such an amazing, albeit challenging, journey so far. It’s definitely the hardest thing I’ve ever done, but also incredibly rewarding. I have been in real estate for just over 10 years and have been a QPIA Accredited Advisor for four years now. |
| | WHAT ARE SOME OF THE REASONS WHY YOU ORIGINALLY DECIDED TO JOIN PIPA AND COMPLETED THE QUALIFIED PROPERTY INVESTMENT ADVISER TRAINING PROGRAM? |
| I was actually featured in a previous PIPA magazine as being the youngest to hold a QPIA qualification, which I’m sure I no longer hold, but my passion for investing and helping others build wealth through property has always been at the forefront of my career. When I was a practicing buyers’ agent, it was a natural accreditation to help our clients build trust and confidence in the investment advice we were giving. Based on the learnings from the program alone, it’s something I believe every property professional should do. There is so much noise out there about property investing, and it’s one of the biggest decisions our clients make in their lifetime. With that responsibility on our shoulders, giving investment advice should not be taken lightly. PIPA’s program gives me an unbiased approach to property investing and allows me to look at the entire investment journey and how to tailor it to our clients’ individual needs and goals. In the holiday home industry that I’m in today, this gives me a significant competitive advantage and credibility. |
| | AND HOW DOES YOUR QPIA HELP YOU IN YOUR BUSINESS KHOVE HOLIDAY HOMES? |
| From my own research, there is not a QPIA professional directly in the space of holiday homes. When connecting with clients, there is a huge lack of knowledge about this asset class and how it can be used to build wealth. There are also a lot of people hoping to dive into holiday homes without understanding the significant impacts it can have on their investment journey, as holiday homes are not the right choice for everyone. It is our mission to combine our QPIA expertise and holiday home niche to assist investors in making the right investment decision for them, taking an honest approach. Even though our business offers a service that covers only one asset class, having a QPIA accreditation helps me build trust with my clients and upholds me to a standard and duty of care to advise them on the right approach and advice surrounding holiday homes. If it’s not the right investment for a particular client, this is where I can point them in the right direction to ensure stronger investment success in their investment journey. I hope to be a specialist advocate for those looking to buy a holiday home property Australia-wide, helping to educate clients about this asset class with an unbiased approach, someone in their corner that they can rely on for investment advice. |
| | WHAT’S NEXT FOR YOUR BUSINESS IN THE NEXT 12 MONTHS AND BEYOND? |
| As a startup company, still very much at the beginning, we are excited to create amazing partnerships with businesses, holiday home investors, and companies. There is a lot of growth on our horizon in almost every facet of our business. In the next 12 months, we will be focusing on business development and growing brand recognition within the market. With our first employee coming on board, this allows Halle and me to reach new heights within our business while maintaining quality services for our guests and clients. Immediately, our efforts will be focused on building referral relationships with key industry professionals, levelling up our marketing and social presence, and building further systems and procedures to ensure we are always innovative, providing value to our clients and staying ahead of the game. We aim to be very transparent with our business journey as, personally, I am extremely interested in the process and not necessarily just the outcome. You hear a lot about business owners sharing their knowledge once their business is at the top, but there is a lack of businesses showing the startup phase while they are in it, sharing the hard challenges they face and life-changing wins. We are building and establishing our presence on the Gold Coast and Northern NSW with aspirations of taking this brand nationally in the future. Khove even has a global product in the works under lock and key. The future of Khove is exhilarating, overwhelmingly limitless, and exciting. |
Originally Published: PIPA Adviser Issue #34
