Project Marketer / Property Marketer

Jan 2021Karen Millers

A project marketer/property marketer is any person looking after the marketing of new property developments.

Often a project marketer/property marketer will also be a sales agent and their responsibility is to market a property to prospective buyers.

A project marketer’s role usually includes the development of pricing structures, branding, and marketing/media campaigns.

A project marketer can be a useful contact and a valuable source of information about a new development but remember that the goal of any project marketer is to sell property.  Where a project marketer is also a QPIA, they may better understand your personal goals and circumstances, however, they cannot provide unbiased advice to you as a buyer because they work for the seller.

Project marketers/property marketers who are PIPA members do adhere to a strict code of conduct and vow to operate ethically.

Start your search for a project manager or property marketer to help you with your property investment journey

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We strive to bring accountability, ethics, and education to the property investment industry.

PIPA exists to improve the professional standards of anyone providing property investment advice to consumers. Our voluntary Code of Conduct means that members adhere to a high set of professional standards to help protect consumers. Qualified Property Investment Advisers (QPIAs®) have the highest form of industry-recognised, specialist training and can be trusted to provide tailored and unbiased advice to consumers.

PIPA also regularly produces research, analysis, and publications to help educate our members, media, and consumers about the property investment sector.

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